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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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Woman holding large bottle of hand sanitizer
March 31, 2020

How to Create FDA Approved Hand Sanitizer Labels
The entire world is currently faced with a crisis that is COVID-19. We’ve noticed lots of customers rising to the occasion to make hand sanitizer, hand soaps, and other personal care products in response to the increased need for these items. Our quick turnaround time has allowed us to fulfill many of these orders, but…
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Prepress Checklist: Prepare Custom Label File for Print
January 21, 2020

Prepress Checklist: Prepare Custom Label File for Print
Designing the perfect custom label is one thing, but it’s quite another to have it printed. Examining your digital files from a prepress standpoint is a crucial step in the label creation process, and should always be conducted by you and your designer first because you possess the vision of your final product. Though prepress…
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Fanned out book of color swatches.
September 24, 2019

How to Effectively Use Color in Your Label Design
When building your brand and designing your packaging, it’s imperative to get some Color Psychology knowledge under your belt. A study shows that consumers decide whether or not to buy a product in 90 seconds, and 62-90% of that assessment is based on color alone. It’s clear that the colors used in marketing influence perceptions,…
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Intricately designed metallic label for Birds Fly South Ale Project
February 21, 2018

How to Create a Metallic Label
People love shiny things! Whether it’s a polished silver dollar or a glimmering diamond jewel, shiny things stop us in our tracks and lure us in for a closer look. Something inside of us wants to hold that object in our hands, tilt it into the light, and watch the reflection ripple across the surface.…
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2 Task Industrial Court
Greenville, SC 29607
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