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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

Why Your Barcode May Not Be Scanning

F L A S H B A C K — You’re standing in a ridiculously long line of fresh-off-of-the-clock human beings. Walmart has one check-out lane open, and you just want to get home where Netflix and Velveeta instant mac-n-cheese are calling your name. But no! You and everyone else will have to bare a…
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Find the Right Size for Your Product Label + Size Calculator

Struggling with finding the right label sizes for your products? In this post, we’re sharing a few simple tips to help you find the right label size for your products. Plus, we’ve included a free label size calculator to easily calculate your label sizes online. Don’t worry, it’s easy to do! By the end of…
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How To Export Print-Ready Artwork from Canva in 3 Steps

Creating print-ready artwork can be a daunting task, especially if you’re not familiar with the process. Fortunately, Canva makes it easy to export print-ready artwork, so you can ensure that your final product looks professional and polished. Not sure how to go about this? Let us walk you through the process! Step 1: Create Your…
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Sttark's Ultimate Guide to Laminates for Product Packaging

The final touch for your label or carton is its laminate, but it can seem daunting with so many choices. Laminates for product packaging can give both protection and style to your artwork. All our laminates listed below are waterproof, but keep in mind that the material it’s placed on might not be. We want…
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Tips for Designing Captivating Craft Beer Labels

It’s always craft beer season for true enthusiasts. Whether you’re promoting a seasonal flavor or want to highlight year-long products, the right craft beer label helps take your business the extra mile with customer satisfaction and demand. Still, if you’re struggling to produce a craft beer label, don’t fret. Here are some tips for designing…
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A Guide to Starting Your Own Coffee Brand

Coffee is one of the most popular beverages drunk around the world. The proliferation of coffee cultivators, artisanal roasters, and independent coffee houses has spurred a renewed fascination with the drink to the point where it’s become its own subculture. Coffee drinks are also customizable to suit the preferences of individual drinkers. If you want…
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Water-Resistant vs. Waterproof Product Labels

Designing the right product takes serious consideration. There are many variables to keep in mind to ensure your product is superior to the competition. For example, is it weatherproof? You should also consider if it can resist heat, water, or humidity. These environmental conditions are important to note, given their susceptibility to damage or defect.…
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How To Ship Perfume, Makeup, and Cosmetics Safely

Learning how to safely ship perfume and makeup is an important part of running a successful cosmetics or fragrance business. Delivering your products in pristine condition builds trust and creates a loyal customer base. For this reason, shipping perfumes, makeup, or other cosmetics not only involves understanding the applicable shipping regulations but also requires knowing…
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Sttark's Guide to Marketing Your Small Business With Social Media

Social media is a powerful tool, especially for small businesses. If you own a small business and wonder if social media can help you grow, you’re in luck! Social media marketing is a highly effective way to grow your business and foster loyal followers of your brand. In this post, we’ll discuss the specific benefits…
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Branding and Packaging: How To Keep Your Product Packaging On-Brand

Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand. So how can you avoid this? In this post, we’ll explain the importance of keeping your product packaging on-brand…
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