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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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Sttark's Guide to Marketing Your Small Business With Social Media
August 5, 2022

Sttark's Guide to Marketing Your Small Business With Social Media
Social media is a powerful tool, especially for small businesses. If you own a small business and wonder if social media can help you grow, you’re in luck! Social media marketing is a highly effective way to grow your business and foster loyal followers of your brand. In this post, we’ll discuss the specific benefits…
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branded packaging
July 28, 2022

Branding and Packaging: How To Keep Your Product Packaging On-Brand
Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand from realizing its true potential. So how can you avoid this? In this post, we’ll explain the importance of…
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Marketing cartoon
July 25, 2022

How to Market a Candle Business [+ tools and resources]
If you’ve decided to make the leap to start your own candle business, or you’ve been in the craft for some time, you’ll need to stay on top of marketing in order for your business to grow. The candle industry is super saturated, worth about $7,162.83 million in 2020, and projected to reach $10,656.05 million…
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Sttark's Guide to Printing: Process Color vs. Spot Color
July 15, 2022

Sttark's Guide to Printing: Process Color vs. Spot Color
Printed materials are vital for almost any business out there. Custom labels, product packaging, shipping materials, and more all need to be printed to keep your business running. Whether you’re using an at-home label printer or have upgraded to a professional label printer, you may have noticed color variations between print jobs. This could be…
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Shipping and receiving specialist packs a box for a customer.
July 1, 2022

The Difference Between Boxes and Cartons
When it comes to product packaging, we often use the terms box and carton interchangeably. However, there are quite a few differences between the two and major benefits to using both in your product packaging. Fortunately, we know quite a bit about boxes and custom printed folding cartons. In this post, we’ll share our knowledge…
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Thermal Printing: An Introductory Guide
June 23, 2022

Thermal Printing: An Introductory Guide
Thermal printing has been around since the 1970s and still has many uses and applications today. They have been used in everything from underwater explorations to the Game Boy Printer of the late 90s. But what is Thermal Printing, and why does it matter to labels? What is Thermal Printing? Thermal Printing is a form…
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April 12, 2022

What Size Label Do I Need For My Product?
It’s time to go to label school! Today, we’re sharing a few easy steps to finding the correctly sized label for your product. Don’t worry, the homework isn’t hard! You are a few steps away from finding out what custom label will work the best and look the best on your product. Bring your ‘A’…
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How To Measure Dimensions of a Box
April 11, 2022

How To Measure Dimensions of a Box
Getting box measurements correct is crucial for product packaging design. And while learning how to measure a box may sound a bit simplistic, there’s more to it than you might think. In this post, we’ll dive into how to measure box dimensions, including interior and exterior measurements, and how to correctly record those dimensions so…
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Illustration of a delivery man loading a truck with a shipment of beer.
February 22, 2022

How To Ship Alcohol in the US: The Complete Guide
If you’re just getting started selling private label wine, you need to know the rules and regulations around shipping alcohol in the US so you can successfully sell directly to your customers. As the popularity of online shopping continues to grow, many states have made it easier to ship alcohol directly to consumers, bypassing the…
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10 Best Places to Design Labels Online
January 11, 2022

10 Best Places to Design Labels Online
Whether you’re a startup or an established brand, an eye-catching label design for your product is a must. While a professional graphic designer that understands your brand and product is key for good product label design, it does not mean that you need an in-house design team. The good news is that there are tons…
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