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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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Tips for Designing Captivating Craft Beer Labels
December 19, 2022

Tips for Designing Captivating Craft Beer Labels
It’s always craft beer season for true enthusiasts. Whether you’re promoting a seasonal flavor or want to highlight year-long products, the right craft beer label helps take your business the extra mile with customer satisfaction and demand. Still, if you’re struggling to produce a craft beer label, don’t fret. Here are some tips for designing…
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A Guide to Starting Your Own Coffee Brand
December 9, 2022

A Guide to Starting Your Own Coffee Brand
Coffee is one of the most popular beverages drunk around the world. The proliferation of coffee cultivators, artisanal roasters, and independent coffee houses has spurred a renewed fascination with the drink to the point where it’s become its own subculture. Coffee drinks are also customizable to suit the preferences of individual drinkers. If you want…
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Waterproof vs. Water-Resistant Product Labels
November 28, 2022

Water-Resistant vs. Waterproof Product Labels
Designing the right product takes serious consideration. There are many variables to keep in mind to ensure your product is superior to the competition. For example, is it weatherproof? You should also consider if it can resist heat, water, or humidity. These environmental conditions are important to note, given their susceptibility to damage or defect.…
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How to ship perfume, makeup, and cosmetics
August 25, 2022

How To Ship Perfume, Makeup, and Cosmetics Safely
Learning how to safely ship perfume and makeup is an important part of running a successful cosmetics or fragrance business. Delivering your products in pristine condition builds trust and creates a loyal customer base. For this reason, shipping perfumes, makeup, or other cosmetics not only involves understanding the applicable shipping regulations but also requires knowing…
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Sttark's Guide to Marketing Your Small Business With Social Media
August 5, 2022

Sttark's Guide to Marketing Your Small Business With Social Media
Social media is a powerful tool, especially for small businesses. If you own a small business and wonder if social media can help you grow, you’re in luck! Social media marketing is a highly effective way to grow your business and foster loyal followers of your brand. In this post, we’ll discuss the specific benefits…
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branded packaging
July 28, 2022

Branding and Packaging: How To Keep Your Product Packaging On-Brand
Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand. So how can you avoid this? In this post, we’ll explain the importance of keeping your product packaging on-brand…
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Marketing cartoon
July 25, 2022

How to Market a Candle Business [+ tools and resources]
If you’ve decided to make the leap to start your own candle business, or you’ve been in the craft for some time, you’ll need to stay on top of marketing in order for your business to grow. The candle industry is super saturated, worth about $7,162.83 million in 2020, and projected to reach $10,656.05 million…
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Sttark's Guide to Printing: Process Color vs. Spot Color
July 15, 2022

Sttark's Guide to Printing: Process Color vs. Spot Color
Printed materials are vital for almost any business out there. Custom labels, product packaging, shipping materials, and more all need to be printed to keep your business running. Whether you’re using an at-home label printer or have upgraded to a professional label printer, you may have noticed color variations between print jobs. This could be…
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Shipping and receiving specialist packs a box for a customer.
July 1, 2022

The Difference Between Boxes and Cartons
When it comes to product packaging, we often use the terms box and carton interchangeably. However, there are quite a few differences between the two and major benefits to using both in your product packaging. Fortunately, we know quite a bit about boxes and custom printed folding cartons. In this post, we’ll share our knowledge…
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Thermal Printing: An Introductory Guide
June 23, 2022

Thermal Printing: An Introductory Guide
Thermal printing has been around since the 1970s and still has many uses and applications today. They have been used in everything from underwater explorations to the Game Boy Printer of the late 90s. But what is it, and why does it matter to labels? What is Thermal Printing? Thermal Printing is a form of…
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