Custom holographic labels are unique and eye-catching. This bright, rainbow effect immediately attracts the viewer’s eye, and—with intentional use—it can effectively influence your target consumers to purchase your product. Holographic effects are meant to enhance the existing artwork, not detract from its purpose. That said, effective use of the holographic effect can vary by product—both minimal or heavy use can positively influence your consumer.
Uses for Custom Holographic Labels
Supplement Labels
Creatine labels or other workout supplements are popular applications for holographic material. In a saturated supplement industry, bright, flashy label materials like holographic material help grab customers’ attention. Holographic elements can be used effectively for both women and men, which makes it a versatile material choice.
Cosmetic Packaging
The cosmetic industry is another useful market for holographic material. It can be used to evoke a sense of luxury when used minimally (think one band wrapping around the label or a border) or playfulness (used in collaboration with bubbly type). Holographic labels are very popular with Gen Z consumers, so consider combining holographic material with bold, colorful type to capture their attention.
Beverage Packaging
Whether it’s beer packaging, trendy liquor labels, labels for coffee bags, etc., holo has a place in the beverage market. It can be used to add background detail, draw attention to the main text, or enhance shapes and patterns on your packaging. The only limit to holo use is your imagination!
CBD/Hemp Industry
Pre-rolls, CBD oils, vape juice bottles, and other CBD products are prime candidates for flashy holographic material.
Design Considerations for Holographic Labels
Use Holo to Subtly Enhance the Background
The Menthol Crystals label above shows a more subtle use of holo material. Paired with a matte laminate, the holo adds visual interest to the minimal type without overwhelming the label or detracting from its purpose.
Use Holo to Highlight Design Elements
In the Hair and Body Butter label above, holographic material enhances the fruit shapes on the label. While the holographic material draws the customer’s eye, the brand logo and product name remain prominent on the front.
Other Helpful Design Tips
- Don’t worry about using gradients on top of holographic material—this is almost redundant is the material itself will shift color as it is viewed in different light.
- When in doubt, let the material speak for itself. Holographic is a bold choice, and it doesn’t take complicated artwork to use it well.
- Choose bright, saturated colors. Holographic pairs best with bold colors.
- Choose a well-matched laminate: glossy is best to maximize the shine and impact, but matte can also work.
Ordering Holographic Labels
When you order holographic labels from Sttark, you can be sure they are waterproof, tearproof, and withstand extreme temperatures.
What are you waiting for? Order your holographic labels today. If you need help placing your order or would like a free sample pack, contact our Customer Care Team today. We’re available via phone or chat 9 am–6 pm EST.
