5 Latest Trends in Folding Carton Design for Cosmetics and Beauty Products

5 Latest Trends in Folding Carton Design for Cosmetics and Beauty Products

Cosmetics and beauty products are a competitive market, and having an innovative folding carton design is a way to stand out from the competition. In this blog post, we will discuss the 5 latest trends in folding carton design for cosmetics and beauty products. We will also provide tips on how to use these trends to create folding cartons that will help you to attract new customers and boost sales.


Here are some of the latest trends in folding carton design for cosmetics and beauty products:

1. Bold colors and graphics 

Using bold colors and graphics on your folding cartons is a great way to catch the attention of consumers and make your product stand out from the competition. They can also be used to create a sense of excitement and energy around your brand. For example, Fenty Beauty uses bold graphics in its packaging to create a fun and playful brand identity. 

Milk Makeup is another great example of a cosmetic brand that uses bold colors on its folding cartons. The company’s folding cartons are often bright, eye-catching colors with bold typography.

Milk Makeup folding cartons use bold colors

The color of your packaging affects the interpretation of your beauty products and brand. You’ll want to think about the colors you use and make sure you’re sending the right message to consumers. To ensure your cosmetics stand out from the competition, using folding cartons with bold colors and graphics is a great way to do it.

2. Tactile elements for folding carton design

Tactile elements, such as raised lettering or embossing, can add a premium feel to your folding carton and make your product more visually appealing. They can also create a more engaging and interactive experience for consumers. 

Types of tactile packaging elements you can use on folding cartons include raised lettering (embossing), debossing, foil stamping, soft touch, spot UV, and laser etching. 

Elie Tahari uses raised texture in its Signature Eau de Parfum folding cartons to create a luxurious and sophisticated brand image.

Elie Tahari tactile packaging design

At Sttark, we offer Leather and Linen carton laminate options to give your packaging a textured look. When placed on top of our metallic paper material, you can achieve a similar look for your folding cartons.

3. Sustainable materials 

Consumers are increasingly concerned about sustainability, and businesses are responding by using more sustainable materials in their packaging. This trend is particularly evident in the cosmetics and beauty industry, where many brands are using recycled paper and cardboard in their folding cartons. 

One cosmetics company that is working to make its packaging even more sustainable in the future is Lush Cosmetics. They use 100% recycled paper in their folding cartons.

White Paper Folding Carton from Sttark

Our White Paper folding cartons at Sttark are an economical and sustainable solution for our customers’ product packaging needs. We use a Folding Box Board (FBB) that does not contain optical brighteners and protects your print from direct sun or fluorescent lights. It is also 100% Blue Bin recyclable and  FSC®, SFI®, and PEFC® certified. 

How to Make Your Packaging More Sustainable

There are a number of different ways to make your packaging more sustainable.

  • Use recycled materials
  • Use recyclable materials
  • Make your packaging smaller and lighter. This will help reduce the amount of waste that is produced.

Using sustainable materials for your folding cartons is an effective way to appeal to environmentally conscious consumers. It shows your customers that you care about the environment and that you are committed to environmental responsibility.

4. Interactive folding carton design elements 

Interactive elements, such as QR codes or augmented reality, can engage consumers and provide them with additional information about your product. This can be a great way to differentiate your product from the competition and create a more memorable experience for consumers. 

A good example of using QR codes on cosmetic packaging is Cocokind. The US-based organic beauty brand uses QR codes on its folding cartons to share sustainability information with its customers. This makes it easy for consumers to access the information they need, which can help them to make informed purchase decisions.

Cocokind interactive folding carton design with QR codes

In addition to sharing information with consumers, interactive elements like QR codes can help in other areas too. You can offer consumers exclusive discounts or promotions. They can also be used to track the performance of your marketing campaigns to see how many people are scanning your QR codes and what they are doing after they scan them.

How To Add a QR Code to Your Packaging

To use QR codes in your folding cartons, simply print the QR code on the carton and provide a link to the desired information. When consumers scan the QR code with their smartphone, they will be taken to the website or landing page that you have created.

Tips for using QR codes in your folding cartons:

  • Make sure the QR code is large enough to be scanned easily. (minimum recommended size 0.8” x 0.8”)
  • Place the QR code in a visible location on the carton.
  • Use a clear and concise message on the QR code.
  • Test the QR code to make sure it works properly.

By following these tips, you can create folding cartons with QR codes that will help you to engage consumers and improve your marketing results. QR codes are a versatile tool that can be used to improve the customer experience and boost your marketing efforts.

Need help adding a QR code to your packaging? Our graphic design team can help you with that.

5. Personalized folding cartons

Personalized folding cartons are a great way to show your customers that you appreciate them. They can also be used to create a more memorable and engaging unboxing experience.

There are a few different ways to personalize folding cartons. One way is to print the customer’s name on the carton. This can be done through a process called Variable Data Printing (VDP). This is a form of digital printing where text or images can be changed from one printed carton to the next without stopping the printing process.

Another way is to include a personal message from the brand. You can also include a special offer or discount code on folding cartons going to specific customers. 

Personalized folding cartons are a great way to show your customers that you appreciate them and that you want them to have a positive experience with your cosmetic or beauty brand.

Always follow these general principles

In addition to the specific trends mentioned above, there are a few general principles that businesses should keep in mind when designing folding cartons for cosmetics and beauty products.

These principles include:

Clarity: The folding carton should be clear and easy to understand. Consumers should be able to quickly and easily identify the product, its contents, and its benefits. Make sure it includes everything consumers need to make an informed purchase decision.

Branding: The folding carton should help to reinforce the brand’s identity. The colors, fonts and overall design should be in line with the brand’s other marketing materials.

Affordability: The folding carton should be affordable to produce. Businesses need to strike a balance between creating a beautiful and effective folding carton and keeping costs down.

Durability: The folding carton should be durable enough to withstand the rigors of shipping and handling. It should also be able to protect the product inside from damage.

Engagement: The folding carton should be engaging and interactive. Businesses can do this by using tactile elements, interactive elements, or personalized touches.

Additional tips for folding carton design for cosmetics & beauty products

Here are some additional tips for businesses that are looking to create effective folding cartons for cosmetics and beauty products:

  • Work with a professional designer: A professional designer can help you to create a folding carton that is both beautiful and effective. They can help you to choose the right colors, fonts, and overall design, and they can also help you to incorporate the latest trends in folding carton design for cosmetics.
  • Get feedback from consumers: Before you finalize the design of your folding carton, it’s a good idea to get feedback from consumers. This will help you to make sure that the design is appealing to your target audience.
  • Keep testing: Once you’ve launched your new folding carton design, it’s important to keep testing and iterating. This will help you to improve the design and make it even more effective in reaching your target audience.

We hope this blog article has given you some ideas for designing folding cartons for your cosmetics and beauty products. By following the trends and principles discussed in this article, you can create beautiful folding cartons that will help you stand out from the competition, attract new customers, and boost sales.

To learn more about Sttark Custom Cartons, visit the cartons webpage or feel free to contact us with any questions.

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