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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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woman scanning product label with augmented reality app on phone in store
July 12, 2024

Create Interactive Product Labels with Augmented Reality
Product labeling has come a long way, evolving from static designs to interactive experiences that captivate consumers. In the past, product labels were limited to providing basic information and branding. However, with the advancements in technology, businesses now have the opportunity to use augmented reality (AR) to enhance their labels and packaging. What is Augmented…
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cbd packaging feature image
June 28, 2024

The Art of CBD Packaging Design
The world of CBD products is booming, and more people are getting to know cannabidiol as a good source of well-being and health. With the market expanding, so does the rivalry among brands. An effective way to stand out in this congested marketplace is through an outstanding packaging design. The development of a unique brand…
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Product shot of Beyond hard seltzers against a bright orange background.
June 11, 2024

Everything You Need to Know About Hard Seltzer Labels
Let’s face it: hard seltzer is here to stay. And why not? These boozy beverages are refreshing, versatile, and low-calorie, making them a staple in most coolers and fridges nationwide this summer. Plus, they’re a blessing to those who are gluten-free. Whether you currently own a brewery or are just starting in the beverage industry,…
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sustainable packaging header image
June 7, 2024

A Guide to Sustainable Packaging for Small Businesses 
Sustainable packaging is something that is becoming increasingly relevant every day. Of course, the ultimate beneficiary of a move to sustainable packaging is the planet’s health. However, the shift in consumer preferences also pushes businesses to adapt to more sustainable practices. Opting for sustainable small business packaging can help your growing brand contribute to a…
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a team designing a product box on a computer in an office
May 17, 2024

9 AI Design Tools for Packaging in 2024
In 2024, artificial intelligence has impacted all industries in some way, and we recognize that AI design tools for packaging are becoming more readily available too. According to the Forbes Advisor survey, 53% of businesses are using AI to improve and perfect their operations across different functions. These design tools offer innovative solutions for creating…
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The Folding Carton Handbook: Sttark's Guide to Carton Setup
April 19, 2024

The Folding Carton Handbook: Sttark's Guide to Carton Setup
Folding carton packaging plays a crucial role in capturing consumer attention and influencing purchasing decisions in a competitive retail space. Folding cartons, with their versatility, functionality, and visual appeal, have emerged as a preferred packaging solution for a wide range of products, from food and beverages to electronics and cosmetics. To create an effective folding…
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5 Reasons to Request Sample Packaging from Your Printer
March 15, 2024

5 Reasons to Request Sample Packaging from Your Printer
When it comes to packaging materials, it’s important to ensure that they meet your standards and requirements. One way to do this is by requesting samples from your supplier. In this article, we’ll discuss the importance of requesting sample packaging and how it can benefit your business. Why Request Packaging Samples? Materials Testing Requesting sample…
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woman shopping in store looking at products on a shelf
March 5, 2024

A Guide to Tamper-Evident Packaging for Product Safety
No brand should overlook this key aspect of product packaging – security. Product tampering and counterfeiting are becoming more common. Companies need to use tamper-evident packaging to protect their products. In this article, we will talk about how secure packaging helps protect your customers and your brand’s reputation. With features like safety seals, shrink bands,…
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Barcodes: Unlocking the Secrets of the Hidden Code
November 7, 2023

Barcodes: Unlocking the Secrets of the Hidden Code
Barcodes are everywhere. We see them at the grocery store, on our packages, and even on our tickets to sporting events. But what are they, exactly and how do they work? Barcodes are optical symbols scanned electronically to retrieve data. They contain a series of dark and light bars that represent different characters. When a…
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Label Application: What You Need to Know
October 12, 2023

Label Application: What You Need to Know
Labels are an essential part of everyday life. They provide important information about the products we buy and use; they can also be decorative. But what happens when labels don’t stick properly? Proper label application can be frustrating and costly, but it’s a common problem that can be easily solved. There are many different types…
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