How to Find the Right Size for Your Product Label

How to Find the Right Size for Your Product Label

Struggling with finding the right label size for your product? Today, we’re sharing a few simple tips to get you through the process. Don’t worry, the homework isn’t hard! You are a few steps away from finding out what custom label will work the best and look the best on your product. Bring your ‘A’ game ideas to the table; with a custom label, the sky’s the limit!


Before getting started, it is good the know the parameters in which you can create. The max label size that we can print for you is 12″ wide by 17″ in length. Little labels be not forgotten; we can print down to a 0.5″ x 0.5″ as well.

Use Our Label Size Calculator

At Sttark, we round all of our standard sizes to the nearest 1/8″ when ordering. You can order Custom Shape dies using exact dimensions.”

*Our max label size is 12″ wide by 17″ length. Our minimum label size is 0.5″ wide x 0.5″ length.

How To Manually Measure Your Product

LET’S BEGIN! Below are the 5 easy steps to finding out the best size label for your product:

1.) Gather Your Tools

*Flexible ruler

*Pen or pencil

*Graph paper (or regular paper if that is what you have!)


*Your product (jar, bottle, box, etc.)


 2.) Wrap the paper around your product. Mark where you want the edges to be.

Woman holding graph paper around a glass jar and marking label edges.

 3.) Cut the paper according to the lines you marked.

4.) Continue to wrap your paper around the package. Mark and trim until you find the perfect shape and fit.

This step may take a little trial and error, but keep going until you are satisfied with the results of Step 4. Your graph paper should be trimmed to your desired label size and shape.

Woman holding a label prototype around a glass bottle.

5.) Spread your paper on a flat surface to measure the final label size in inches.



We have almost 2,000 sizes to choose from! These sizes are called “dies”. Basically, a die is the cookie cutter that cuts out the shape of your label.

After you measure your mock-up label, check out our order tool to see if we have your size in our catalog of dies to choose from. Odds are, we will have that exact die or something very close. We carry many special shapes as well if you are looking for something beyond a rectangle, square, circle, or oval.

If you want to make a digital template out of those dimensions to place your artwork on, you can do so using our Template Generator!


If your label shape doesn’t fit within the sizes that we carry, a custom die can be ordered for an additional fee.

Custom dies offer you the freedom to be uniquely creative with your branding. Whether it’s a scalloped edge to match your company’s aesthetic or a label shaped like an ice cream cone, this is all just the beginning of where our custom option can take you.

Custom dies can be used for tapered jar/containers. A tapered container may need a label with a slight curve to look straight when applied. Just ask us if you are unsure!

This is it. The first step. The first step is never glamorous. It is not the finish line, the PR, the red carpet walk, the slow Sunday morning.

 It is the beginning, the wonder, the journey, the work, the process.

 With that, we take a second step.

And guess what? You aren’t alone. We value your journey. We are here to get your dreams and ideas from mind, to label, to reality. Up and alive to share with others.

Let’s do this together.

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We updated this post with new information and resources since its original publication in 2017.

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