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Tips for Designing Captivating Craft Beer Labels

Tips for Designing Captivating Craft Beer Labels

It’s always craft beer season for true enthusiasts. Whether you’re promoting a seasonal flavor or want to highlight year-long products, the right craft beer label helps take your business the extra mile with customer satisfaction and demand. Still, if you’re struggling to produce a craft beer label, don’t fret. Here are some tips for designing captivating craft beer labels to help.

Decide on Bottles or Cans

Before you consider the craft beer label, you should first think about whether you’re using beer bottles or cans. Given that these are the two containers you could use to sell craft beer in stores, it’s no surprise that your can or bottle label sells the product. Both have their pros and cons. Bottles are traditional but limit you on the available surface area. Since you can’t cover the entire bottle, you can only use the label for working space. On the other hand, cans allow you to cover their complete surface areas with your design. Regardless, either option is great for promoting your brand.

Use Color

Don’t forget to get creative with it. Many craft beer companies today incorporate color and distinct visual aesthetics in their labels. That’s why you see different cartoons, logos, and imagery for certain craft beers that you wouldn’t otherwise imagine. The main purpose of any product logo is to make a product that’s visually appealing and easily recognizable. Even if you opt for a vintage or simple design, color can help appeal to a consumer’s gaze with the right use of aesthetics and imagery.

Consider Brand Personality

Of course, you should still display your brand’s personality. An important tip for designing captivating craft beer labels is to highlight this. Consumers like to feel attached to what they buy. While you don’t need to include your company’s history on your beer label, it nevertheless helps to display some sort of personalized message or theme. You can even differentiate labels based on the type of beer you sell. For example, IPAs, stouts, and lagers can all feature their own personalized labels that differentiate your product line while still appealing to customers’ preferences.

Choose a Theme

Finally, consider a theme. There are multiple options to work with. Some craft breweries opt for a simple or vintage theme. Others choose outdoors, animal, or hobbyist themes, such as ones that revolve around camping or going to the ballpark. Whatever you choose, make sure it represents both your company and the product; customers should understand what they’re buying. The right product label can go a long way in drawing focus to your beer selection.

Having the best custom beer labels shouldn’t be an issue. Sttark is here to help. We have years of experience partnering with craft breweries to design iconic custom beer labels for cans or bottles. Whether you’re working on seasonal or year-long products, you can count on us to help. We offer white plastic and metallic plastic labels with waterproof, oil-resistant protection. Contact us today to learn more. We’ll also work with you to create custom labels from scratch if you don’t find what you’re looking for.

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