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Canned goods offer a nice, cozy feeling. Mason jars almost always contain something good, whether that’s homemade jelly, natural soap, or scented candles. The label on these jars is just as important as the product within. That’s why it’s important to create a label that matches the aesthetic and quality of the product inside the jar. Here are some tips for designing custom jar labels.
Use Color
Color and vibrancy can make a product stand out above the rest. When it comes to designing custom jar products, including color is always better. The role of color psychology is commonly understood in the business world. Ultimately, this theory posits that customers feel specific emotions or behavioral triggers when they view certain colors on products. For instance, red incites feelings of excitement, power, and passion, while green resembles youth, nature, and stability. Don’t be afraid to customize your products with the right color to make them visually attractive.
Target Your Audience
It also helps to keep your target audience in mind. Your target audience is comprised of the people most likely to purchase your product, whether that’s younger or older shoppers, men or women, athletes or stay-at-home parents. The right product label helps engage customers using different colors, patterns, and design characteristics that set your products apart from competitors. Knowing your audience also helps determine how you’ll market the product for retail distribution.
Choose Materials Carefully
Another essential tip for designing custom jar labels is to choose materials carefully. Whether you sell honey, cosmetics, or candles, the right label material matters. Consumers want a product label that feels good to the touch, is easy to read, and is durable. Make sure your product label is waterproof, heat-proof, and resistant to ink runoff. Your customers will notice the higher quality in the label. Another practical benefit of using higher-grade materials is that your labels won’t become damaged during shipping.
Personalize Your Products
Last but not least, don’t forget to personalize your product. Jars are a nifty means to store a variety of products, including food and beverages, candles, and natural soaps. Customers will appreciate the artisanal aesthetic of packaging your items in jars and will enjoy being able to repurpose these jars for other purposes. Personalizing your products with a unique label further promotes a brand-to-consumer marketing approach that builds reputability and customer satisfaction.
If you’re looking for custom jar labels, Sttark is the place for you. We have a wide range of candle jar labels to choose from. If you don’t see something you like, call us, and we’ll configure something to fit your needs. Sttark is the go-to source for all product labels, no matter the industry.
