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Tips for Designing Beautiful Candle Labels

Tips for Designing Beautiful Candle Labels

There’s something intrinsically pleasing about candles. Whether they’re in a dim-lit room or used to freshen up your interior space, candles are comforting, cozy, and often pleasantly aromatic. Though the product itself is appealing, designing your candle label well is important to attract more customers. Here are some tips for designing beautiful candle labels to help you get started.

Go Rustic

There’s something about candles that makes people feel good. They’re comforting, warm, and offer a sense of artisanal appreciation in any home décor. Therefore, one of the best ways to spruce up your candle labels is through a rustic aesthetic. If you’re looking for rusticity, brown kraft paper is the perfect way to do it. It has a textured finish so that customers can look at and feel their candles to see the handcrafted beauty put into them. And if you want something bold and simple, a rustic aesthetic is the way to go. It’s a great way to display your company name, the candle’s scent, and the wax ratio without overwhelming the visuals.

Get Colorful

On the other hand, if you want to get colorful and creative, do so! Candles are great gift ideas, so many businesses offer custom candle labels for their customers. In this instance, customers can attach their own pictures, select their scents, and even include personalized messages for the recipient. All told, that’s a terrific opportunity to add colorful aesthetics to your candle label. Unlike a simplistic design, a creative design offers greater color variety, typography, and custom branding. A unique, custom-created candle label is a great option to increase customer retention and word-of-mouth advertising for your business.

Don’t Skimp on Details

The last tip for designing beautiful candle labels is to remember the details. There are two main parts of a candle label: the primary label and the outer container. The primary label explains the type of wax used, candle weight, where and how it was made, and the burn time. It also gives you the option to explain your candle-making process, the ingredients you use, and if there are any additional oils, like essential oils, within the wax. The outer container is the type of jar that houses the candle. Keep these in mind when creating your custom candle label so your customers know what they purchase.

If you’re ready to get started with custom label creation, contact our customer care team via live chat or send us a message. We love what we do and we’re eager to help your business benefit from beautiful product packaging.

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