Whether you enjoy a nice glass at dinner or appreciate the different flavor notes that come with each variety, wine remains one of the most popular drink choices among adults in the United States. The rise of artisan products has spurred new business in wine-making. If you’re considering a career in vinification, here are five reasons to open your own wine business.
You Don’t Need To Be an Expert
Given all the complexities of the wine trade, you’d think there was some grand art historian or high-class sommelier involved with wine production. In some vineyards, there are multiple positions that involve intense machinery and professionals with intricate knowledge and experience dealing with grape varieties, seasonal output, and environmental conditions to perfect their signature viniculture. Still, for someone getting into the business you don’t need to be an expert. Rather, you can purchase your own grapes, juice, or fermentations directly from farmers for your winery depending on your equipment limitations.
Learn New Tricks of the Trade
Another tip is to learn new viniculture tricks and trade secrets. Like any commodity, there are common misconceptions associated with the wine business. Whether it’s differentiating notes, adding carbonation, or selecting the type of container. This is your opportunity as a new wine-maker to dispel myths. Don’t be afraid to ask other wineries for tips. There’s a lot of background knowledge to know, such as type of grape variety or alcohol content, so use this opportunity to familiarize yourself with the industry.
Greater Customization Opportunities
Reds, whites, rosés—there are many types of wines to consider. One of the main reasons to open your own wine business is the customization you can achieve. Many independent wineries utilize different marketing and branding techniques for their products. You don’t need to opt for a traditional bottle if you’re uninclined to do so. Canned wines and boxed wines are other notable options. Customized wine-making helps you stand out among competitors and showcases your product in a unique, personalized way on the market.
Today, there is a high demand for artisanal products, especially wine. With a myriad of wine drinkers around the globe, you’re guaranteed a large target audience. With many retailers available to display your products, there are also boundless opportunities for customer outreach. Contact bars, liquor stores wine shops, and tasting rooms to request they stock your wines to increase your market share. The stress of lockdowns also opened new direct-to-consumer opportunities for wine e-commerce.
Multiple Business Options
As previously mentioned, there are some considerable advantages to starting your own wine business that don’t involve intense handling or processing. To elaborate further, there are three approaches to consider: opening a vineyard, opening a winery, or opening a wine bar or shop. Vineyards require the most time, attention, and resources since you’re managing all aspects of wine production from grape cultivation to fermentation and bottling. It can take years before you reap a profit. Otherwise, wineries offer a faster alternative in which you’re not responsible for cultivation and can focus on brand customization. Of course, if you want to remain local, you can also open a wine shop or wine bar and offer different selections based on customer tastes.
If your goal is to create your own wine brand, call Sttark for the best custom product labels for your wines. We have a wide selection of custom can labels, bottle labels, and jar labels for your food or beverages. Whether you choose one of our pre-designed options or something customizable, come to us to perfect your branding and product packaging.