If you’re planning a new custom wine label for a winery release, special event, or private-label project, one of the first questions you’ll ask is: How much will it cost?
Unfortunately, many printers hide their pricing or make it difficult to understand what actually affects the cost. At Sttark, we believe in transparent, predictable pricing, so this guide breaks down exactly what goes into the price of a custom wine label in 2025.
Whether you’re printing 100 labels for an event or 10,000 for a commercial vintage, here’s what you can expect.
What Affects the Cost of a Custom Wine Label?
Several key factors determine what you’ll pay: material, size, finish, quantity, and whether you have multiple SKUs. Let’s break those down.
Material Choices for Your Custom Wine Label
Your material significantly impacts the cost and the durability of your label. Here are the most common options:
Waterproof Synthetics (White Plastic, Clear Plastic)
- Great for chilled wines that sweat
- Mid-range cost
- Very durable
- Clear plastic creates a modern, upscale “no-label look”
Textured Estate Papers (Estate 9, Linen, Felt)
- Premium, classic look
- Higher cost
- Not inherently water-resistant
Metallic BOPP (Silver/Gold)
- Luxury appearance
- Allows foil-like effects without actual foil stamping
- Moderately higher cost
Sustainable Papers (FSC® Certified)
- Eco-friendly
- Mid-range cost
- Great for wineries with sustainability commitments
Cost insight: If your wine will be refrigerated or submerged in ice, choose a waterproof material to avoid label issues.
Custom Wine Label Sizes and Shapes
Larger labels = more material = higher cost.
Standard sizes include:
- 4″ × 3″
- 3″ × 4″
- 3″ x 3″ or 4″ × 4″
Shape also affects cost:
- Rectangles/squares → least expensive
- Ovals/circles → slightly higher
- Custom die-cut → highest
Pro tip: You can design a label that looks custom without paying for a custom die-cut by using creative artwork within a standard rectangle.
How Finishes Change Custom Wine Label Pricing
Base Finishes (Lowest Cost)
- Matte lamination → soft, premium look
- Gloss lamination → bright and protective
Premium Finishes (Higher Cost)
- Spot UV gloss
- Raised UV
- Foil-like accents via metallic substrates
Cost tip: Metallic materials are a cost-effective way to mimic foil.
Average Custom Wine Label Pricing in 2025
Most ranges fall between $0.10 and $1.20 per label, depending on specs and quantity.
Typical Price Ranges
| Quantity | Price Per Label | Best For |
|---|---|---|
| 100–500 | $0.50–$2.50 | Small wineries and boutiques, weddings, events |
| 1,000–5,000 | $0.08–$0.28 | Established wineries, club shipments |
| 10,000+ | $0.06–$0.11 | High-volume wineries |
Real Examples of Custom Wine Label Costs
Boutique Winery (4 SKUs × 1,000 labels each – 4000 labels total)
- Material: White plastic
- Finish: Matte
- Cost: about $400
- Per label: $0.10
Event / Wedding (100 labels)
- Material: Avon Classic Crest
- Cost: about $250
- Per label: $2.50
Premium Limited Release (1000 labels)
- Material: Estate paper
- Cost: $300
- Per label: $0.30
How Quantity and SKUs Impact Custom Wine Label Pricing
Quantity is the single biggest cost driver. Larger runs = lower cost per label.
Why Bulk Orders Reduce Custom Wine Label Costs
Ordering 1,000 labels in one run is typically far cheaper than ordering 250 labels four separate times. Setup efficiencies matter.
Digital Printing Benefits for Multi-SKU Custom Wine Label Runs (Sttark Advantage)
Because Sttark is a fully digital printer, we can:
- Run multiple SKUs at once
- Combine quantities for better per-label pricing
- Avoid plate fees
- Deliver fast turnarounds
Example:
If you need 250 labels for each of 4 varietals, we can often run them together as a single 1,000-label job instead of 4 separate runs of 250 each, reducing your cost considerably.
Front/Back Alternating Rolls for Machine Labeling Efficiency
If you machine-apply both a front and back label, you can request the labels in a front/back alternating sequence on the same roll.
This reduces:
- Bottling line time
- Labor
- Misalignment errors
- Roll changeovers
These can save a lot of time in application.
Note: Automatic applicators vary. Equipment suppliers like Prospero Equipment provide machine specs that can help you confirm roll direction, unwind orientation, and spacing.
Choosing the Right Material for Your Custom Wine Label
Different wines need different label performance characteristics. Use these guidelines:
Waterproof Options for Chilled Wines
White plastic, clear plastic, and waterproof laminations prevent wrinkling and peeling when bottles sweat.
Textured Papers for Premium Wine Label Designs
Estate papers create an artisanal feel and are ideal for:
- Reds
- Reserve vintages
- Small-batch releases
Metallic Materials for Luxe Effects
Metallic BOPP allows reflective gold, silver, and holographic accents with no foil stamping.
Cost-Saving Tips for Your Custom Wine Label Project
Efficient Design Choices to Maximize Your Budget
- Stick to standard shapes
- Choose cost-effective materials
- Avoid oversized formats
How Grouping SKUs Lowers Costs
- Combine similar designs
- Keep specs consistent across varietals
- Let digital printing work to your advantage
When to Upgrade (or Skip) Premium Finishes
- Use matte/gloss lamination as your base
- Add spot UV or metallic accents only where they add value
Are Custom Wine Labels Worth the Investment?
Absolutely! A well-designed label:
- Boosts brand perception
- Increases shelf appeal
- Helps customers choose your bottle
- Improves gift and event presentation
How to Get Accurate Pricing for Your Custom Wine Label
Instant Online Quotes
Check out our instant quoting page for 24/7 access to live pricing.
Ordering Free Sample Packs
We ship free sample packs anwhere in the domestic US.
Getting Help with Your Custom Wine Label Design
Let our Graphic Design team help you create a design that stands out.
