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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

Reasons To Use Kraft Paper Labels in Your Packaging

A product is only as good as the package it comes in. That’s why consumer psychology plays such an influential role in product design. The packaging is the first thing customers see and feel. While there are many types of product packaging materials to choose from, one eco-friendly and durable option is kraft paper. You…
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5 Reasons To Open Your Own Wine Business

Whether you enjoy a nice glass at dinner or appreciate the different flavor notes that come with each variety, wine remains one of the most popular drink choices among adults in the United States. The rise of artisan products has spurred new business in wine-making. If you’re considering a career in vinification, here are five…
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6 Unique Product Packaging Design Trends To Consider in 2022

Product packaging is one of the most important yet least talked about aspects of the supply chain. While many consumers understand the importance of manufacturing, shipping, and retail, package design is fundamental in attracting and influencing consumer behavior. Not to mention it’s practical, functional, and creative. Product packaging takes many forms too. It can result…
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Tips for Designing Beautiful Candle Labels

There’s something intrinsically pleasing about candles. Whether they’re in a dim-lit room or used to freshen up your interior space, candles are comforting, cozy, and often pleasantly aromatic. Though the product itself is appealing, designing your candle label well is important to attract more customers. Here are some tips for designing beautiful candle labels to…
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5 Reasons Why Custom Cartons Are Right for Your Product

When designing product packaging, most companies opt for custom labels as the singular source for displaying product and company information. However, many companies go a step further by investing in a custom carton for their product. As a business owner or product designer, you may wonder whether a custom carton is the right choice for…
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The Benefits of Using Custom Product Labels

The right product packaging can make or break a product once it hits store shelves or online retailers. These designs can be simple, complex, bold, etc. No matter what, there are many benefits of using custom product labels you’ll want to know. Product packaging is essential to maintain your reputability as an e-commerce business. Save…
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White Labeling Is the Secret Weapon of the E-Commerce Beauty Industry

The beauty industry is skyrocketing and shows no signs of slowing. The industry jumped from $483B in 2020 to $511B in 2021–and is estimated to exceed $716B by 2025. These numbers hide that independent brands are establishing themselves through online channels and holding their own against big brands. Shopping trends have evolved in the wake…
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Poppington's Popcorn Story

We love our customers! Bob and Rose Augustyn migrated from Illinois to Greenville, SC to open a business that they saw as a missing element to the beautiful tree-lined Main Street. After experimenting at home for a while, they felt confident to open their own popcorn business, and it has been a growing and wonderful…
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Palmetto Moonshine Customer Story

We love our customers! Palmetto Moonshine is a legal and home-grown answer to the bootlegging history of Upstate South Carolina. Brothers Bryan and Trey Boggs set up shop in 2011 and have grown from one flavor of moonshine and local sales, to 4 flavors and across 29 states and internationally.  We had the privilege of…
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How To Ship Perfume, Makeup, and Cosmetics Safely

Learning how to safely ship perfume and makeup is an important part of running a successful cosmetics or fragrance business. Delivering your products in pristine condition builds trust and creates a loyal customer base. For this reason, shipping perfumes, makeup, or other cosmetics not only involves understanding the applicable shipping regulations but also requires knowing…
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