Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

White Labeling Is the Secret Weapon of the E-Commerce Beauty Industry

The beauty industry is skyrocketing and shows no signs of slowing. The industry jumped from $483B in 2020 to $511B in 2021–and is estimated to exceed $716B by 2025. These numbers hide that independent brands are establishing themselves through online channels and holding their own against big brands. Shopping trends have evolved in the wake…
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Poppington's Popcorn Story

We love our customers! Bob and Rose Augustyn migrated from Illinois to Greenville, SC to open a business that they saw as a missing element to the beautiful tree-lined Main Street. After experimenting at home for a while, they felt confident to open their own popcorn business, and it has been a growing and wonderful…
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Palmetto Moonshine Customer Story

We love our customers! Palmetto Moonshine is a legal and home-grown answer to the bootlegging history of Upstate South Carolina. Brothers Bryan and Trey Boggs set up shop in 2011 and have grown from one flavor of moonshine and local sales, to 4 flavors and across 29 states and internationally.  We had the privilege of…
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How To Ship Perfume, Makeup, and Cosmetics Safely

Learning how to safely ship perfume and makeup is an important part of running a successful cosmetics or fragrance business. Delivering your products in pristine condition builds trust and creates a loyal customer base. For this reason, shipping perfumes, makeup, or other cosmetics not only involves understanding the applicable shipping regulations but also requires knowing…
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Sttark's Summer How-To

In the summer of 2022, we released a social media campaign to highlight simple, effective blogs to help entrepreneurs get started in various businesses. This is a collection of that campaign and all the articles. ENJOY! Week 1: How-To Start a Candle Business Week 1: How To Start a Candle Business Week 2: How-To Label…
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Tea Packaging Ideas, Tips, & Examples

Tea packaging can be as creative as the blends your brand develops. Engaging tea packaging design helps set your products apart, telling customers they can expect to experience something special when they purchase your tea. In this post, we’ll showcase different tea packaging materials and discuss the best way to package and label tea. We’ll…
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Sttark's Guide to Marketing Your Small Business With Social Media

Social media is a powerful tool, especially for small businesses. If you own a small business and wonder if social media can help you grow, you’re in luck! Social media marketing is a highly effective way to grow your business and foster loyal followers of your brand. In this post, we’ll discuss the specific benefits…
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Sttark's Guide to Marketing a Cannabis Business: Dos, Don’ts, and Resources

The cannabis industry has seen exponential growth and significant change in the last few years. Once taboo, the easing of restrictions and outright legalization in some states has transformed the business into a lucrative and sophisticated endeavor. From CBD to recreational or medical cannabis products, companies are emerging all over the country to join in…
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How to Design Custom Clear Labels

If you’re looking to take your label game to the next level, you might want to consider going clear. Clear labels can do anything. They practically disappear when adhered to glass, giving your product a highly-coveted “no label” look, and they show off the product inside as well. We all know you have a great…
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Choosing Black Ink for Printing

Color accuracy is key to achieving the best look for your brand. This goes for all colors, especially black. That’s right! Not all black inks are created equal. In this article, we will talk about the difference between 100% Black(or K) and Rich Black and which one to use for your custom labels or cartons.…
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