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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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person choosing from selection of packaging types
August 30, 2021

How to Choose the Right Packaging for Your Products
First impressions matter, especially when it comes to product packaging. According to Nielsen’s market research, the average consumer is willing to give brands only 13 seconds of their time before making an in-store purchase decision and only 19 seconds before making a purchase online.  The right custom product packaging can help trigger a purchase decision…
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Individual perusing a table filled with a variety of die cut vinyl stickers
August 25, 2021

Decals vs. Stickers vs. Labels
Decals, stickers, and labels all have an adhesive backing designed to be applied to a surface of some kind. But these products have more differences than similarities. And using one for the wrong application can result in disappointment. In this post, we discuss the differences between decals, stickers, and labels. And we share use cases…
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Professional digital press operator printing supplement labels.
July 19, 2021

Printing Your Own Labels vs. Professional Label Printing
As your business grows, what worked well at the beginning may no longer be sufficient moving forward. That’s especially true if you’ve been printing your own labels. But it isn’t always easy to know when it’s time to size up to a professional product label printer. In this post, we’ll cover the basics of home…
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Best Sizes and Materials for Coffee Bag Labels
June 22, 2021

Best Sizes and Materials for Coffee Bag Labels
Running a coffee business can be an extremely fun and creative endeavor, from inventing delicious new blends to designing the coffee bag packaging. We work with coffee roasters all across the country, and we are blown away by the ingenuity and creativity we’ve seen in coffee bag packaging and design. We want to help your…
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Several cartons of ice cream flavors, including Vanilla, Strawberry, Double Chocolate, Caramel Swirl, and Cookies and Cream.
June 11, 2021

Best Ice Cream Label Sizes and Materials
In the hot summer months, nothing is quite as refreshing as a frozen confectionary treat. Alternatively, nothing pairs better with a weekend of binging Netflix than a pint of ice cream. Whatever the reason and whatever the season, creating ice cream labels to suit your brand doesn’t have to give you a brain freeze. We’ve…
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Four Boston round oil dropper bottles in various sizes.
May 12, 2021

Dropper Bottle Size Guide
Dropper bottles are a sturdy, easy-to-use option for holding a wide variety of products — from serums to CBD to essential oils. Dropper bottles can also be used as tincture bottles for dispensing a variety of plant compounds. In this post, we’ll be exploring the different dropper bottle sizes, types, and recommendations for what each…
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Prepress Checklist: Prepare Custom Label File for Print
January 21, 2020

Prepress Checklist: Prepare Custom Label File for Print
Designing the perfect custom label is one thing, but it’s quite another to have it printed. Examining your digital files from a prepress standpoint is a crucial step in the label creation process, and should always be conducted by you and your designer first because you possess the vision of your final product. Though prepress…
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Custom Stickers
June 13, 2019

How to Determine Your Label Roll Direction
Knowing the correct roll direction for your custom product labels will save you a lot of headaches down the road. The good news is you don’t need to have a degree to figure it out. When ordering your custom label follow these steps to get the right roll direction for your project. What is roll…
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Lindbergh Candle Co artisan candle with stamped cork lid
February 7, 2019

Guidelines for Small Text on Custom Labels
The UPS truck just dropped off your first box of custom labels! Inside the box are hundreds of brand new labels that you spent hours designing, pouring over the color scheme, and listing each and every ingredient with meticulous dedication. You pop open the box and take out a roll of labels to admire your…
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January 25, 2019

Why Won't My Barcodes Scan?
F L A S H B A C K — You’re standing in a ridiculously long line of fresh-off-of-the-clock human beings. Walmart has one check-out lane open, and you just want to get home where Netflix and Velveeta instant mac-n-cheese are calling your name. But no! You and everyone else will have to bare a…
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