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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

How to Correctly Label Cosmetics

The cosmetics industry is absolutely booming. Beauty gurus and makeup artists have flooded YouTube to review and promote various products, and brands are capitalizing on subscription boxes. In order to stand out, you’ll need a beautifully packaged product! First, you’ll need to be familiar with cosmetic labeling requirements. Cosmetic products are regulated by the FDA,…
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How to Effectively Use Color in Your Label Design

When building your brand and designing your packaging, it’s imperative to get some Color Psychology knowledge under your belt. A study shows that consumers decide whether or not to buy a product in 90 seconds, and 62-90% of that assessment is based on color alone. It’s clear that the colors used in marketing influence perceptions,…
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What is Required on a Food Label?

So you’re ready to label your food product, but you’re unsure about food labeling requirements. Don’t worry! We’ve combed through the FDA’s Food Labeling Guide and have compiled the main criteria that all food labels should meet. We’ve addressed what should be on the front panel as well as what you should include in the…
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7 of the Best Candle Label Designs to Inspire You

You mold your wax into signature shapes and spend hours creating the perfect aromatherapy blends. Or maybe you pride yourself on using all-natural ingredients or have a home-hitting personal story behind your brand. Whatever it is that makes your candles special, your packaging should creatively reflect those unique qualities! Check out these 7 companies who…
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How to Determine Your Label Roll Direction

Knowing the correct roll direction for your custom product labels will save you a lot of headaches down the road. The good news is you don’t need to have a degree to figure it out. When ordering your custom label follow these steps to get the right roll direction for your project. What is roll…
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Complete Guide to Creating Custom Vape Liquid Labels

Something we at have noticed over the years is the massive rise in vape usage in the US. We love not only that people are sidestepping traditional cigarettes for a cleaner nicotine delivery system, but also that businesses big and small are trusting us to print their labels. The one thing that all vapers rely…
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Guidelines for Small Text on Custom Labels

The UPS truck just dropped off your first box of custom labels! Inside the box are hundreds of brand new labels that you spent hours designing, pouring over the color scheme, and listing each and every ingredient with meticulous dedication. You pop open the box and take out a roll of labels to admire your…
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Having Problems with Applying Labels for Lip Balm Tubes?

The weather is cold and people’s lips may be getting routinely chapped. The solution? Your awesome product! When applying labels to tubes of lip balm, or other curved surfaces, lip balm labels will sometimes try to peel off if not applied correctly. That is such a frustration and can cause more headaches than learning billing…
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Why Won't My Barcodes Scan?

F L A S H B A C K — You’re standing in a ridiculously long line of fresh-off-of-the-clock human beings. Walmart has one check-out lane open, and you just want to get home where Netflix and Velveeta instant mac-n-cheese are calling your name. But no! You and everyone else will have to bare a…
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Sttark's Guide to Applying Your Labels by Hand

So you’ve finally got your custom labels! Now what? It’s time to start labeling your product! If your business is just starting out, you might be looking to apply your labels by hand instead of using a machine. Hand-applied labels might seem intimidating at first, but it’s easier than you think. Follow the steps below…
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