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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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How to Market a Cannabis Business header imahe
August 1, 2022

Marketing a Cannabis Business: Dos, Don’ts, and Resources
The cannabis industry has seen exponential growth and significant change in the last few years. Once taboo, the easing of restrictions and outright legalization in some states has transformed the business into a lucrative and sophisticated endeavor. From CBD to recreational or medical cannabis products, companies are emerging all over the country to join in…
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Whispering Willow Soap Co bath products
July 29, 2022

How to Design Custom Clear Labels
If you’re looking to take your label game to the next level, you might want to consider going clear. Clear labels can do anything. They practically disappear when adhered to glass, giving your product a highly-coveted “no label” look, and they show off the product inside as well. We all know you have a great…
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branded packaging
July 28, 2022

Branding and Packaging: How To Keep Your Product Packaging On-Brand
Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand. So how can you avoid this? In this post, we’ll explain the importance of keeping your product packaging on-brand…
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Marketing cartoon
July 25, 2022

How to Market a Candle Business [+ tools and resources]
If you’ve decided to make the leap to start your own candle business, or you’ve been in the craft for some time, you’ll need to stay on top of marketing in order for your business to grow. The candle industry is super saturated, worth about $7,162.83 million in 2020, and projected to reach $10,656.05 million…
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woman looking at supplement boxes
July 22, 2022

Complete Guide to Vitamin & Supplement Packaging
Vitamin and supplement packaging plays a vital role in a company’s ability to sell its products to consumers. How a product is packaged can determine how likely it is to end up in someone’s physical or digital shopping cart. In this post, we’ll cover what you need to know about supplement and vitamin packaging. We’ll…
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Sttark's Guide to Printing: Process Color vs. Spot Color
July 15, 2022

Sttark's Guide to Printing: Process Color vs. Spot Color
Printed materials are vital for almost any business out there. Custom labels, product packaging, shipping materials, and more all need to be printed to keep your business running. Whether you’re using an at-home label printer or have upgraded to a professional label printer, you may have noticed color variations between print jobs. This could be…
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selection of cosmetics
July 6, 2022

How and Why To Start a Cosmetics Business
With all the cosmetics companies out there, you’d think it would be easy for consumers to find the products they’re looking for. But even with all the options available, many people struggle to find beauty products that fit their needs and their lifestyle. There’s plenty of room for cosmetics companies that cater to in-demand niches.…
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Shipping and receiving specialist packs a box for a customer.
July 1, 2022

The Difference Between Boxes and Cartons
When it comes to product packaging, we often use the terms box and carton interchangeably. However, there are quite a few differences between the two and major benefits to using both in your product packaging. Fortunately, we know quite a bit about boxes and custom printed folding cartons. In this post, we’ll share our knowledge…
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Top 5 Private Label Cannabis Companies in the US
June 27, 2022

Top 5 Private Label Cannabis Companies in the US
It’s no secret that the cannabis industry is taking off, from CBD products to pure THC-based products. The cannabis industry was worth $20.47 billion USD in 2020, with experts projecting that it will grow to $197.74 billion USD in 2028. Whether you are a startup cannabis brand or an established company looking to find a…
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Thermal Printing: An Introductory Guide
June 23, 2022

Thermal Printing: An Introductory Guide
Thermal printing has been around since the 1970s and still has many uses and applications today. They have been used in everything from underwater explorations to the Game Boy Printer of the late 90s. But what is it, and why does it matter to labels? What is Thermal Printing? Thermal Printing is a form of…
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